Janina Wiggins: Spotlight Photographer

Where are you located/based out of? : Las Cruces, New Mexico

Where did your inspiration for photography begin?: I've just always been the person with a camera. I think I asked my parents for my first camera in elementary school. I just loved that I could freeze memories in time. I was a military kid, so it was important to me to always take photos of my friends, because I knew eventually that would be all I had to remember them by (due to relocating). When digital photography became a thing, I really got into it. Taking photos with no restrictions on film and processing was amazing to me. By the time I graduated from college, I realized that it was more than just me taking pictures. I discovered the creative aspect to it and it was a way for me to make art and help people capture some great memories in the process

How would you describe your photography style?: I am a minimalist, natural light photographer. I do minimal editing and believe in capturing the moment as it naturally occurs. Candid moments are my favorite. With my newborns, I also pose them very natural, as if they were still in the womb.

Did you study photography in school or are you self taught?: Self-taught

What is a good lesson you have learned this year in photography or your business?: A lesson that I have learned is that it is okay to admit that you may not be the right fit for a client. In the past I would take every inquiry because I thought that was what I needed to do to build my business. I realized only about 25% of my clients matched my vision and style. I needed to market to my ideal client, so that I could really do my best work. I may not get as much business as I have in the past, but I feel that the sessions I have had this past year have been my best ever. I can finally be the creative instead of just a person that takes photos. And I definitely attribute it to my clients sharing my creative vision and seeking me out for that reason.

If you could encourage a new photographer in one area, what would it be?: Don't compare yourself to other photographers. Compare yourself to you and just make sure you are improving with every photo you take.

What’s the best advice you would give the YOU of last year?: Don't do a 365 project when you just had a baby. Lol. It was extremely hard to balance.

What would be your dream photography assignment/client to work with and why?: Surprisingly, I would actually love to do tour photography. There is something very magical about being able to follow an artist and document their life on the road and performing in front of thousands of people.

Do you feel like you’ve mastered the work/life balance?: I don't think you can ever master this, but I can say that I have achieved a comfort level.

How would you describe your photography style?: I am a minimalist, natural light photographer. I do minimal editing and believe in capturing the moment as it naturally occurs. Candid moments are my favorite. With my newborns, I also pose them very natural, as if they were still in the womb.

Did you study photography in school or are you self taught?: Self-taught

What is a good lesson you have learned this year in photography or your business?: A lesson that I have learned is that it is okay to admit that you may not be the right fit for a client. In the past I would take every inquiry because I thought that was what I needed to do to build my business. I realized only about 25% of my clients matched my vision and style. I needed to market to my ideal client, so that I could really do my best work. I may not get as much business as I have in the past, but I feel that the sessions I have had this past year have been my best ever. I can finally be the creative instead of just a person that takes photos. And I definitely attribute it to my clients sharing my creative vision and seeking me out for that reason.

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